Which of the following is NOT a step in the business continuity planning process?

The choice of developing a marketing strategy is not a step in the business continuity planning process because business continuity planning focuses specifically on ensuring that an organization can maintain or quickly resume operations following a disruptive event. The primary goal is to protect critical business functions and the infrastructure necessary to support them, rather than expanding or promoting the organization’s market presence.

In the context of business continuity planning, defining critical business processes is essential for understanding what needs to be protected and prioritized during disruptions. Identifying interdependencies helps organizations recognize how different functions are interconnected and where vulnerabilities may exist. Examining possible disruptions allows businesses to prepare for various scenarios that could impact operations, making it a crucial component of the planning process. Thus, while developing a marketing strategy is important for growth and revenue, it does not align with the immediate objectives of ensuring operational resilience in the face of threats or emergencies.