In information systems, what is the difference between qualitative and quantitative data?

Qualitative data consists of descriptive information that captures qualities, attributes, and characteristics, rather than numerical values. This type of data is often used to provide insights into concepts, experiences, or phenomena that are not easily quantifiable. It can include text, images, or observations and enables the researcher to explore deeper meanings and understand contextual nuances.

On the other hand, quantitative data is characterized by the collection of numerical values that can be measured and analyzed statistically. This data allows for objective comparisons and the identification of patterns through numerical analysis. It includes figures such as counts, percentages, or statistical measures.

The distinction highlighted in the correct answer underlines the fundamental nature of these two types of data, affirming that one is descriptive and the other is numerical. Such an understanding is crucial for choosing appropriate research methods and analysis techniques depending on the data type being used.